EMERALD Academy POST 12: Social Media Fine-Tuning

Quote of the Day: “If you can find a path with no obstacles, it probably doesn’t lead anywhere.” –Frank A. Clarke

We’ve spent a lot of time talking about using social media to reach more people and build your coaching business.

Have you noticed an increase in your number of followers? A good rule of thumb is to try and add three new followers per day to your social media pages. If you’re posting regularly and trying to follow the guidelines we’ve discussed in our training, this should be happening.

If it isn’t, or if you’re still looking for ways to fine-tune your social media posts, consider the following:

• Timing. You can have the best posts in the world, but if they aren’t seen by your followers, they aren’t going to help your business. Make sure you post during peak usage times for your followers. For example, if your audience/followers are young mothers, a peak usage time might be early in the morning before the kids wake up, or in the middle of the afternoon when they go down for a nap. You’ll need to do some trial and error to figure out the best times to post. Vary the times of your posts and notice what times get the most attention, and then try to post during those times. The great thing about some social media platforms is that you can schedule posts to deploy at peak hours.
• The “lookˮ of your posts. Make sure your posts use bright, colorful images that are clear. Try to avoid recycling stock photographs or using images that seem old or outdated. As much as possible, make sure YOU are in the photos you post. For example, if you have a cool quote you want to share instead of just sharing an image of the text, take a picture of yourself and then put the quote in the image with you. Your followers follow YOU, so make sure you make regular appearances on your pages.
• Calls to action. At the end of your posts, ask people to comment or like the post. Sounds pretty common sense, but it will make a difference. For example: “Are there any dog lovers out there? Click ‘Like’ if you’re a dog lover!” or “I love BBQ chicken pizza! Comment below on your favorite pizza!” Then, look at the likes and comments and anyone you haven’t talked to before, and reach out to them directly. Your post gives you a way to strike up a conversation!You’re building new habits on social media and in many areas of your life, so it may not feel natural at first, but stick with it! Check out the Try Something New for 30 Days video and think how it relates to you.